Family Friendly Action PAC Plans to Spend Mid Seven Figures in the
U.S. Senate Race in Pennsylvania This Year
HARRISBURG, Pennsylvania – As reported this morning by Politico, the Family Friendly Action PAC announced the launch of an independent expenditure campaign to support the eventual Democratic nominee in the U.S. Senate race in Pennsylvania. Family Friendly Action PAC focuses on engaging voters around care issues, including paid family and medical leave and affordable elder and childcare, key elements of President Joe Biden’s economic agenda to improve the lives of families.
Family Friendly Action PAC is planning a mid seven figure independent expenditure to support the eventual Democratic nominee that will include field conversations with tens of thousands of voters and paid communications to hundreds of thousands more.
Rachele Fortier, an experienced Democratic strategist in Pennsylvania, has been hired to lead the campaign. Rachele currently serves as the State Director for Family Friendly Pennsylvania, a project of Family Friendly Action Fund, which is a campaign to build grassroots support for the care issues in President Biden’s economic agenda.
“Winning in Pennsylvania is critical to maintaining a Democratic majority in the U.S. Senate and ensuring federal lawmakers act on the care issues that matter most to Pennsylvania families,” said Family Friendly Action PAC Pennsylvania State Director Rachele Fortier. “Family Friendly Action PAC is prepared to make a substantial investment in Pennsylvania for this very reason. Our goal is to make sure voters know that Democratic candidates will work tirelessly to pass the care policies that are key to delivering support for working families in Pennsylvania.”
In 2020, the Family Friendly Action PAC spent almost $18 million on a voter contact program in support of Joe Biden and U.S. Senate candidates that spanned Wisconsin, Michigan, Maine, Iowa, Montana, Virginia, New Hampshire, Pennsylvania, Florida, and Georgia. This program utilized robust field, mail and digital investments to make nearly 16 million voter contact attempts. The program engaged voters who were persuadable based on a family economic message that emphasized the care issues families struggle with on a daily basis, including paid family and medical leave and affordable elder and childcare.